Why I’m the freelance digital marketing consultant for your cause

Working with charities such as German foundation Hoffnungsträger Stiftung, Learning Lions and Tunapanda Institute has completely changed my perspective on digital marketing. I discovered that I enjoy increasing donations and helping people more than promoting consumerism as an end in itself. 

Because regenerative economy, digital accessibility, Fair Trade – they’re so much more than buzzwords to me. These values drive my professional practice: helping organisations like yours shape a digital transformation that creates global social and environmental justice. It’s high tide (quite literally!) that the global majority get fairly-paid digital work.

It’s fun working with Victoria because we don’t only work and work. We crack jokes and talk about life in general so she’s more of a friend and a mentor. Before our cooperation it was challenging to work alone because you want to make sure that what you’re online communication is done correctly so you will need someone to be your third eye.

– Elizabeth Alum Okumu – Marketing Associate from Digital Lions, Mentee since September 2021

What brought me here will get you there

Born in Karlsruhe, Germany, I spent my early childhood in Manila, Philippines. During those important years, I learned first-hand what inequality looks like. That experience has fueled my passion for social justice and global equity. 

After studying business administration with a focus on online marketing, I was able to build a wealth of real-life experience. I trained my project management muscle, and planned and controlled campaigns. In my role as a marketing strategist for companies such as Amazon or Connexity, I introduced SEO, automated email marketing campaigns, set up social media channels and won thousands of new employees with successful employer branding campaigns.

I drove strategic digital marketing campaigns for B2B and B2C, start-ups and international corporations – especially the US tech sector. In various projects, I was responsible for strategic marketing. I developed and led 15 global teams and 8–9 external agencies – until I realized that I don’t have to separate my personal views from my business values.

So, in 2021, I started my freelance digital marketing consultancy and launched my own mission-driven transformation. From the get-go, I vowed to donate part of my income, time, and experience to support grassroots organizations. One of these pro bono collaborations has me working with the incredible humans at Digital Lions, a Fair Trade agency based in Kenya.

Some of my favorite areas of digital marketing include:

  • Optimizing websites
  • Email campaigns
  • Social media marketing
  • Marketing reporting
  • Merging marketing and social impact
  • Employer branding
  • Cross-media marketing

Find out how our values align, test-drive my tooltips – or DIY your digital marketing until you’re ready to invest in expert support. Check out my favorite reads, podcasts, and communities for a future-friendly digital transformation.

Learning something new every day...

Benefit from the latest insights in cause-driven marketing. Here are some of the top-notch organizations and teachers I learn from:

…so we can build new competencies in your team

You want support – not dependency.
That’s why I focus on sharing what I know. As we develop and implement your digital marketing strategy, you can lean on me and my network at every step of the way.

Let’s drive the UN Sustainable Development Goals together

For mission-oriented digital marketing to work, we need to take a holistic approach. The UN Sustainable Development Goals (SDGs) are a useful framework are my go-to framework because they allow us to take a 360-degree approach to your step-by-step transformation.
By dedicating myself exclusively to charities and purpose-driven brands, I can contribute to all 17 goals (SDGs) of the 2030 Agenda. Because as you grow, so does your impact on the SDGs.
Plus, I donate around 2% of all proceeds to aid projects that contribute to the SDGs through my membership in B1G1. Follow my B1G1 Impact Report here.
Sure thing! See how by working with me, you add to the greater good:

1. Sustainability strategy
2. German Sustainability Code (DKN) report

Over to you

Sound good so far? Then let’s continue the conversation.

Send me an email or direct message on LinkedIn, Reflecta or Mastodon.
Networking questions, partnerships or the start of a beautiful digital marketing project. I can’t wait to hear from you.

Spotlight: Strengthening digital skills in Africa

I volunteer as a mentor to the communication team at Digital Lions, the world’s first verified Fair Trade digital agency. In practical terms, this means that I advise and support Elizabeth Alum and the team as they promote their agency on social media and online. I’m grateful for the new experience and points of view gained through this relationship.

That’s why I’ve decided to expand my pro bono work and help Learning Lions and Start Up Lions with their online communication and fundraising as often as I can.

They equip young adults in marginalized, rural East African communities with digital skills and empower them to lead a life full of (digital) potential.